LOCATION BASED ADVERTISING
GeoFencing: Precise Targeting for Higher-converting Ads
Using establishing, well-defined boundaries with geofencing, means you can hit your prospects and customers only when it’s RELEVANT to them. Your ad is going to be tons more effective if it’s shown to them while they’re in your place of business, rather than on their couch, scrolling through social media updates and watching Netflix.
It’s time for businesses to start taking advantage of this huge opportunity. The more relevant an ad, the more likely it is to convert. We even help our customers tailor the design and creative content shown in the ad to make it as impactful as possible.
So, it’s no wonder why some of the world’s largest brands have turned to location-based advertising and geofencing marketing practices. It’s helped Coca-cola, Starbucks, and even BMW improve their marketing efforts.
The great news is that we help small and mid-size businesses get big results just like the Coca-colas of the world.
Location-based marketing uses a business location to entice customers with location-based ads, sales, and promotions. For example, you might send customers a notification that you’re giving a discount as they walk by your place of business.
Addressable GeoFencing
When you want to target individual households and businesses with marketing precision, Addressable GeoFencing is your answer. Each street address uploaded into our system is converted into a geofence, enabling the opportunity to target consumers at each individual physical address with efficiency and accuracy.
Reach consumers with digitals ads on the desktop/laptop, mobile, video, display and/or OTT/CTV with targeting based on household and business street address data. It’s marketing that works as a standalone campaign or as an extension to complement an existing marketing campaign like direct mail, addressable TV ads, and other marketing.
Addressable GeoFencing improves the frequency of ads, enhances targeting with greater precision, and effectively allows advertisers to set targeting overlays to determine foot traffic attribution, so you know the effectiveness of marketing efforts.
Contact us today to get started on your Geofencing Marketing!